Stereotyping

I learned a long time ago to never judge a book by its cover. Not all Jewish people are cheap because I worked for many generous Jewish families. Not all Blacks are lazy because I have seen many Black people who could work circle around me. I need not go any further because you get the idea of what I'm talking about.

Years ago when I was young and good looking sorta a valuable lesson was learned. I was a new salesman at a Chevrolet car dealer in my home town in upstate NY. One day an Asian man came in and was looking at cars. All the other salesmen had seen him in here many times and thinking they were wasting their time they laughed and said this one is all yours Mark.

Being a new salesman they thought I could use the practice with a customer. I walked up to the man and introduced myself with a smile and eager to help asked if there was any vehicle I could show him. Without missing a beat he said I will take that car right there. Just so happens we had just got that vehicle in earlier and it was just what he was looking for.

I grabbed a dealer plate and took him for a ride around the block as he had done before with so many other salesmen. When we returned he went right in the office and pulled out a wad of cash that would choke a horse. The paper work was signed and he walked away with a new car and I had a nice commission. You could of heard a pin drop when I walked back out on the sales floor ready for another sale.

The other salesmen were kicking themselves for not taking the customer in the first place. That is just one of the many lessons I learned in the car business. Years later when I started a home business it helped me earn more money.

I started a home business promoting a pain relief rub. We sat up at events and handed out samples of the product. Some of the other vendors at this one event was trying to stereotype people by the way they looked. They tried to give me advice about how to sell to people at the event. The problem with most of them was they were not selling much so how could they coach me.

I asked an old woman who came by if she was in pain. She said yes but I don't have any money and I replied it is free. She was dressed in ragged clothes and walked with a cane. If you were to stereo type her she would be the perfect fit for being poor. I asked her where her pain was and she replied her feet.

She was Diabetic and had problems with her feet. I had her sit down and take her shoes off. I put some pain rub in my hand and rubbed it on her feet. Within minutes she got excited and said that is starting to feel better. She sat there for a few more minutes and I applied it again. I thanked her for letting me serve her and she walked away with a smile.

The next day at the event she came by with her sons and said that stuff was wonderful. I asked if she needed more and she replied give me 2 large bottles and handed me a $100 bill. If I would of stereotyped her she would of never got any lotion and I would of lost a sale.

I go to that event every week and people she knows come by to purchase our pain relief product. Being kind to someone has the potential for a snowball effect bigger than anything you have ever seen. Never judge a book by it's cover any more and reap the rewards.

The Best Pain Reliever

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